262% Organic Transaction Growth: How EsnaturalBarcelona.com Scaled SEO Performance
Our client, EsnaturalBarcelona.com, is a leading organic food brand in Barcelona. While the brand was already thriving with strong traffic and sales, they needed to resolve technical issues on their WordPress eCommerce site to scale further with SEO. A comprehensive audit and long-term strategy were essential to address these challenges.
The Challenge
The collaboration began with an in-depth SEO audit that identified several critical issues, including:
- Over 900 technical errors impacting site performance.
- Unoptimized and thin content across key pages.
- Poor internal linking structure and lack of quality backlinks.
- Low-performing pages that were reducing conversions.
The challenge was to enhance the website’s technical foundation, optimize content, and build authority to unlock its full potential.
Our Role in Optimizing EsnaturalBarcelona.com
We implemented a holistic SEO strategy to tackle the identified challenges and drive measurable growth. Here’s how we approached it:
- Full SEO Audit (Technical, Content, CRO)
- Conducted a detailed technical audit to identify and prioritize critical issues.
- Provided actionable insights to improve conversion rate optimization (CRO).
- Technical Issue Resolution
- Fixed over 900 errors, improving overall site performance and usability.
- Enhanced mobile and desktop loading speeds for better user experience.
- On-Page Optimization
- Optimized meta tags, headers, and images for key pages.
- Addressed thin content issues by creating and enhancing high-quality, user-focused content.
- Keyword and Category Targeting
- Built content around brand-specific keywords to capture targeted traffic.
- Developed a bottom-of-the-funnel content strategy to increase conversions.
- Authority Building and Link Acquisition
- Acquired high-quality backlinks to establish the site as a trusted source in the organic food niche.
- Improved internal linking to better distribute link equity and boost rankings.
The Results
Our comprehensive SEO strategy delivered exceptional results for EsnaturalBarcelona.com:
- 262% Increase in Organic Transactions: Conversion rates soared as the site became more optimized for target audiences.
- 135% Month-over-Month Organic Traffic Growth: A consistent increase in organic traffic contributed to sustained growth.
End Words
This project with EsnaturalBarcelona.com highlights the importance of addressing both technical and content-related SEO challenges. By implementing a strategic approach, we significantly enhanced the site’s performance, visibility, and conversions.
Do you want similar results for your eCommerce business? Contact us today and let’s build your path to success!
